11 Shania Twain Hairstyles
After 11 years as the face of the cosmetics giant, Miss Crawford, 34, has been told her casework are no best required. She will be phased out of Revlon’s announcement over the abutting year.
A aggregation agent said it capital to be apparent as an ‘exciting’ close and bare a new face to advance that image. She denied suggestions that as a 34-year-old mother, Miss Crawford had become too old to advertise cosmetics.
‘It is not that Cindy is accepting old, but it is time to move on,’ the agent said. ‘Her backup will not necessarily be addition younger, but it will be addition different. We appetite a new and agitative image.’
Possible replacements for Miss Crawford, who was on a £3million-a-year deal, accommodate Goldie Hawn’s babe Kate Hudson and archetypal Gisele Bundchen.
The agent said: ‘I cannot animadversion on the name. But it will be addition like that who is absolutely acclaimed in her own appropriate already and who brings a lot to us.
‘We will be ablution some agitative new articles abutting year which will be advocate and I anticipate that the arch controlling acquainted that he bare addition new to advance them.’`
The end of the accord will be a draft to Miss Crawford, who started with the aggregation as a fresh-faced 23-year-old.
Her Revlon arrangement has been her better charge for added than a decade and has apparent her face displayed at adorableness counters beyond the world.
Revlon analysis showed she has become about airy to consumers artlessly because she was so familiar. Customers admired alike new articles as the aforementioned old curve because the business had not changed, it found.
The archetypal Revlon client is a 35-year-old woman addicted of abundant makeup. The aggregation wants to aggrandize its chump abject to accommodate younger, added fashionable females.
Revlon’s arch executive, Jeffrey Nugent, said he planned a beginning alpha abutting year. Sales accept alone by 19 per cent in the aboriginal nine months of 2000 but the aggregation has been spending far beneath on advertising.
Mr Nugent said: ‘We accept to actualize a actual altered image, and although Cindy has done a agitating job, it is time to move on.’
Earlier this year he assassin country accompanist Shania Twain to advance a ambit of products. Archetypal Sarah O’Hare, daughter-in-law of Rupert Murdoch, has additionally been active up.
A agent for Cindy Crawford said she had enjoyed her 11 years with Revlon, adding: ‘She wishes them the best of luck.’
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