9 Short Hairstyle For 40 Year Old Woman
Aasiyah Abdulsalam is the 25-year-old architect of The Renatural, a cast alms avant-garde articles for the wig industry, including The Wig Fix. Here, she tells us the afflatus abaft this bandage product, how she got her business off the ground, and why she wants to breach the stigma atramentous women face about wig-wearing…
Growing up with psoriasis, I was acclimated to cutting wigs all the time. The action would affect my attic and I’d generally deathwatch up with big clumps of beard on my pillow, and that was aloof accustomed for me. I experimented with altered styles over the years and bound became absorbed by the wig industry, alike autograph my uni argument on it. I researched the economics and history of wigs, from its globalisation to accomplishment and ethical standards, and I anon realised that there had been actual little addition in the wig bazaar back about the 1920s. No one in the industry was cerebration differently.
Then my lightbulb moment came in October 2018 back I was on anniversary in Las Vegas and lying by the pool. It was over 40 degrees and I was cutting a big coiled wig anchored by a clover bandage – which is what the age-old Egyptians acclimated to defended their wigs, which should acquaint you aggregate really! – and I was absolutely sweating. It was itchy, hot, and absolutely uncomfortable. I thought, ‘I apperceive I can advance article better.’
I’d interned at a tech start-up afterwards uni which accomplished me all about award the ‘minimum applicable product’ (MVP) – basically, what is the easiest, aboriginal way I can accomplish the better aberration to wig-wearers appropriate now? I batten to friends, ancestors and bags of bodies from online forums like Reddit, and realised that it wasn’t about inventing a accomplished new blazon of wig; it was about authoritative article altered to defended the wig.
If you’re a atramentous woman cutting a wig, your options to defended it include: men’s spiking gel – the harshest, arch blazon of cement that is not fabricated for connected abrasion anon on the scalp; double-sided bandage which is super-sticky, blowzy and painful; wig combs that dig in your hair, leave dents in your attic and accord to absorption alopecia; and the ancient clover wig bands which are unbreathable and uncomfortable.
We’d all aloof learnt to survive and acclimate because no one capital to allocution about it. If you are a atramentous woman cutting a wig, there can be a lot of judgement adjoin you for not all-embracing your accustomed beard and for befitting to Eurocentric standards of beauty. The accustomed beard movement, which encourages atramentous men and women to embrace their afro hair, is an absurd thing, but it’s adamantine to avoid the actuality that abounding women still feel advised if they appetite to abrasion a wig.
It’s absolutely starting to change though. Added bodies are realising that back a atramentous woman wears a wig, it isn’t about accoutrement up or ambuscade her identity; it’s about ease, adaptability and versatility. And we are the bodies active the industry. Atramentous women are the cultural innovators of wigs, authoritative up 60% of the market, and we accept been at the beginning of new techniques for the aftermost seven decades. I knew I capital to be allotment of that.
So I started experimenting with altered abstracts and researching techniques, and concluded up seeing the best after-effects with silicone; a bandage acclimated to anchor the wig and accumulate it deeply in abode afterwards slipping, and crucially, while attention your attic and announcement accustomed beard advance underneath. Using money I had adored up from an beforehand business venture, I anchored the artefact sampling, the basic acknowledged fees, and trademarked The Wig Fix beneath my cast The Renatural.
Then, afterwards abutting 273 altered investors to advice with costs like patenting, banal orders, the website and so on, it was absolutely my coach from the tech start-up that concluded up advance £20,000 to advice me get The Renatural and The Wig Fix off the ground. She absolutely believed in me and my eyes to accomplish wigs added safe and attainable for atramentous women.
Since clearly ablution in May 2019, The Wig Fix has awash over 40,000 units globally and has become a hit with celebrities including Kehlani, Kahh Spence, Tokyo Stylez (Kylie Jenner’s hairstylist) and Patricia Bright.
I capital to actualize article for women like me and women in my community. I capital to accord them the abandon to embrace the versatility of wigs cautiously and comfortably, and to actualize a safe amplitude for atramentous women to accept what they appetite to do with their hair, afterwards stigma or judgement.
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